Are you struggling to come up with products to sell other than time-consuming large ticket items?
When I first opened my shop I had the intentions of being only a cake shop.
My customers had other plans.
What I learned is, you have to adapt and give the customers what they want if you are going to succeed!
In order to do that, I had to decide on what I’d offer beyond custom cakes. It was a bit tricky at first, as most people expected to walk into my CAKE shop and see huge cases filled to the brim with every kind of baked goods you could imagine. I had always planned on offering cupcakes in a case so that people could sample my baking, but it was difficult for me to adapt at first because I felt like I made it very obvious what kind of store I was operating. But not everyone wanted to order a custom cake or just cupcakes, and I’d be losing a lot of business if I let the opportunity pass by not giving them what they wanted. So instead I decided to offer more items beyond cupcakes in my bakery cases even though I wanted to only be a cake shop.
At first, I offered over a dozen different items in addition to the 9-12 flavors of cupcakes I put out every day. I learned pretty quickly that people like to talk the talk, but not walk the walk. What I mean by that is even though they were all clamoring for “more variety,” they really only consistently bought a handful of the different items I offered.
So what were those magical items people beat down the doors to buy before they were all gone?
It may surprise you, but the following items sold out every single day!
Best Selling Bakery Products
1. Chocolate Chip Cookie Sandwiches
These were our number one best selling product. They consisted of buttercream icing sandwiched between two soft baked cookies. I had people call ahead to reserve these on a daily basis. We occasionally changed up the cookie with a different flavor, but the chocolate chip cookies were always the biggest hit, with sugar cookies following after.
2. Mini Cheesecakes
These cupcake size cheesecakes were neck and neck with our cookie sandwiches. I offered a variety of flavors but the top-selling flavor was always Vanilla Bean with a dollop of whipped cream. Regardless of flavor though, these cheesecakes sold out every single day.
3. Gourmet Brownies
It was a rare day when there was an extra brownie left in the case. I offered a variety of flavors on a daily basis and baked them in cupcake wrappers for easy packaging. The most popular flavor was a Turtle Brownie and was always guaranteed to sell.
4. Chocolate Covered Strawberries
I generally did these as a seasonal item but no matter the time of year, they always sold out. Take pre-orders and offer these for Valentine’s Day and you are guaranteed to make a fortune! 😀
5. Classic Cupcakes
This list was intended to be for non-cake related items, however, I felt like I should include the top selling cupcake flavors in case you missed it in this post. It may come as a shock, but the top selling cupcake flavors were actually the classics! Birthday Cake, Double Chocolate, Strawberry, Peanut Butter Cup, and Red Velvet. I didn’t do anything fancy with these flavors, just regular buttercream and a few sprinkles, but they were guaranteed to sell out daily! What can I say, people love what they can trust. Many people are too afraid to go for more exotic flavors as they don’t want to regret their decision. But they have had these classic flavors for so long, they know they’ll enjoy them!
Bonus: Things That Don’t Move Quickly
I wanted to throw in this bonus info about what didn’t sell as well. Or rather, not very quickly. I always had extra at the end of the day of these items:
- Cake Pops
- Rice Krispie Treats
- Cookie Bars
- Exotic Cupcake Flavors
- Mini Pies
I know that every market is different, and some of the things on my Bonus list may do great in your area. They didn’t do the best in my part of the world, but that doesn’t mean you shouldn’t give them a try in your own shop.
I hope this list is helpful to you and saves you a little bit of time and money trying to get a handle on things to offer on your menu. Just be sure you use the product pricing formulas you learned before to charge appropriately these items as well!
And now you can use the brand new Product Pricing Calculator to save time and know exactly what your costs are!
Let me know in the comments what your best sellers are!
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